HEADLINES:
December 08 2019
LG India eyes 40% more air conditioner sales
12 March 2019

Appliances major unveils 54 models

Consumer electronics firm LG India is targeting sales of almost 13 lakh air conditioners (ACs) this year, an increase of over 40% from 2018, driven by new product launches, said Vijay Babu, the company’s vice-president, home appliances and air conditioners.

The company, which had sold almost nine lakh units last year, on Monday launched 54 new AC models priced between ₹31,990 and ₹69,990.

Penetration low at 5%

“The penetration of ACs is only around 5% in India, so there is a huge opportunity for growth,” he said.

Mr. Babu added, “In 2017, we were the first brand to shift the entire line-up of ACs to inverter range as we wanted to offer the most energy-efficient solutions to consumers… today, inverter ACs constitutes 60 % of the total AC industry.”

 

 

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